She SAID: Giving Beauty

An increasing number of beauty consumers want to do more than just look good; they also want to ‘feel good’ about what they’re wearing. Companies are taking note with contributions and a conscious message to make the world a little better, one product at a time.

Heroes Beauty wants add a little color to the world and improve the lives of veterans at the same time. The startup brand proudly donates 5% of annual profits to charities that specialize in veteran outreach.

Green People goes even further. The company, which specializes in organic skin and hair care, donates 10% of the company’s net profit to Marine Conservation Society, Penny Brohn Cancer Care, and Chestnut Tree House.

Chantecaille continues its tradition of highlighting environmental organizations and charities. This year, the limited edition ‘Lion Collection’ highlights the majestic beauty of the big cats… and raises awareness for The Lion Guardians. The conservation group is based in Kenya’s Amboseli National Park