Thousands of professional and aspiring makeup artists will take over Downtown Los Angeles this weekend for The Makeup Show LA. The annual trade show, which has grown from a few obscure vendors to top-tier industry influencers, is in its 10th year. Celebrations kick off Friday with a Gala at the Millenium Biltmore Hotel, as artists pay homage to the iconic image of the Femme Fatale. President of the Makeup Artists/Hair Stylists Guild Susan Cabral-Ebert is the guest of honor.
The trade show gets underway early Saturday morning, and the early bird gets first crack at the latest makeup and skin care offerings from some of the biggest names and fastest rising stars in the industry. Over the last decade, the Makeup Show has steadily grown in influence. An increasing number of professional artists have abandoned the behemoth trade show IMATS (which has become to professional makeup what Comic-Con is to comic books) and opted instead for this pro-only event. Where IMATS can be mostly spectacle and sensation, The Makeup Show focuses on pro-specific offerings and practical guidelines to thrive in an ever expanding industry.
This year, The Makeup Show LA highlights tattoo-artist-turned-makeup -influencer Kat Von D, whose social media platforms go beyond makeup talk, to emphasize the importance of celebrating individuality and promoting tolerance.
Doors open to guests Saturday March 19th and Sunday March 20th at 9am. Official hashtags for The Makeup Show LA are #TMSLA #INSPIRE and #themakeupshow