We SAID: #rubbermasking

Staff Writer

Just when you thought beauty treatments couldn’t get any more strange, the latest regimen to hit the United States by way of Korea proves we’re not done quite yet. ‘Rubbermasrubbermaskingking’ involves a specialized powder formula that mixes with water, and dries to a rubberized finish. Once dry, it peels off to reveal smoother, more hydrated skin.

Rubber masks (sometimes called modeling packs) are a regular staple in Korea. Traditionally, the powders are bought and sold in large tubs, which require measuring out a specific amount to mix with water and apply. But an increasing number of companies are selling rubber masks in convenientrubbermasking1 single use packs. Prepare to pay more for the the convenience though, particularly as the trend picks up steam and more retailers get involved in sales and distribution.

Despite the strangeness of method and application, we found rubber masks to be highly effective in sealing hard-to-penetrate serums and treatments. The mask acts as rubbermasking2a barrier, literally forcing treatments into your pores as it dries. Similar forced techniques are used with clay mask formulations,  but the rubber masks have the added benefit of being easy to remove once dried, without the addition of water or scrubbing.

Due to its relatively new introduction to this side of the world, tracking down the right mask for your specific skin type can get tricky. Amazon remains one of the best ways to get your hands on one at present. But we’re pretty sure it’s just a matter of time before you’ll be able to stride into your local beauty store, and stride out for a little #rubbermasking right away.


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