By now, the idea of a juice cleanse is about as common as a gym membership. The industry is truly survival of the fittest (we will ever mourn the passing of The Real Juice), with pressed juice outfits opening and closing faster than you can say organic protein smoothie. The novelty of a juice cleanse is often met with the reality of what it means to actually ingest and keep down any number of blends for longer than an hour or two. At the end of the day, it all comes down to taste.
Pressed might be winning the taste war against even the most established juice joints. Their blends contain all the right ingredients, but they’ve seemed to manage the balance between sweet and savory better than the competition. Two of the best examples lie in the Yuzu Jalepeno juice (yes, they use real jalepenos) and the Charcoal Coconut Water (what?). All of the blends go down easy with minimal fear of a gag reflex. Proof that what’s good for you can also be good to you, and that it’s never a good idea to judge a … bottle… by its cover.
A long established cult favorite (we’re still trying to figure out what ritual sacrifice put this company so far ahead) and celebrity-endorsed health choice, Blueprint is an easy find both in national grocery chains and online. Despite the relatively cheap cost of most ingredients, you can still expect to pay a pretty penny for a bottle of Blueprint’s juiced goodness. Much like Pressed Juicery, the blends go down easy. The difference here is that the ingredients are easy to sort in terms of taste, so there’s less of a fear factor. That’s good news if you’re new to the juicing game, or just don’t want to take the chance that something might be as gross inside the bottle as it looks on the outside.
Like Blueprint, SUJA is making its way into the national consciousness, one bottle at a time. Unlike Blueprint, the blends lean more toward an experienced juicer than a novice. As much as we understand the benefits of celery, making it a primary part of most juices is just not that appealing. On the up side, some of the green blends are heavily masked with fruit and feel more like a smoothie than a juice. We’re also huge fans of how they sneak in just enough ginger to enhance (not heat) the blend. With an ever growing selection popping up on store shelves, and a choice of sizes (and prices), SUJA is easily on the way to becoming a household name.
Like anything, the way these juices are used pretty much determine their effectiveness. If you’re taking them with a meal instead of as a meal replacement, you might look down one day and see a little extra love around those handles. Users may primarily down these babies to drop a pound or two (or clear up some gastric thing or another), but with an increasing number of tasty blends, more people might just pick one up because it tastes good…
And it’s good for you.