Forget about traveling around the world to get the best ‘authentic’ taste of (insert country here). A growing number of gourmet chefs are hitting the road, to bring fancy international flair to a curbside near you.
Major cities like New York, Los Angeles and Chicago are seeing a surge in ‘gourmet food trucks.’ Forget the those horrid memories of your run-of-the-mill roach coach, where salmonella was right up there on the menu in plain sight (next to the chili fries). These trucks serve up simple meals from pristine kitchens, with authentic ingredients from Greece to India.
What makes these trucks even more attractive is the price. For the cost of a combo meal at your fast food restaurant du jour, you can get a gourmet-grade meal in about the same amount of time. The recipes are simple, flavorful and filling.
The trend is catching on around the country. In less than a decade, the ‘designer food truck’ concept has grown from a few dozen, to a few thousand
from the East to West Coast. Even established restaurants are bringing in additional revenue, by adding a truck or two to the repertoire. According to a study presented at the American Sociological Association,
gourmet food trucks are most concentrated in college and university towns, and places with business rents tend to be high. But no matter where they are, customers from Wall Street to Main Street are taking notice, and lining up for a taste.
Can’t find a truck in your area? Not to worry. Most trucks use social media to alert customers to their next location. In Los Angeles, there’s even an online guide
to help you navigate your way to the most flavorful experience. The website lists the trucks, locations, and times they’ll be parked in a neighborhood near you.