If the shortest distance between two points is a straight line, then Theorie is on the right path. The company known for its styling tools has branched out to hair care and maintenance, in beautiful fashion.
The Green Tea line might feature one of the simplest ingredient lists we’ve come across in a long time. The primary ingredients in every product in the collection are Green Tea and Ginko Biloba. We like. The line is as simple as the ingredients: Shampoo, Conditioner, Hair Mask, Serum, and two hair sprays for medium and firm hold.
The Shampoo is straightforward: it claims to clean your hair without stripping it. Period. There are no special promises about infusions of secret sauce. You put it in your hair, lather, rinse. The simplicity is nearly nostalgic. We love that the formula is also gentle enough to comb through.
The Conditioner is equally straightforward. Put it in, dance around the shower and sing a few show-tunes while it goes to work, and rinse it out. The result is clean, detangled hair. The slip is standard and rinses fairly clean.
The Hair Mask is meant to be a boosted version of the conditioner. It’s not very ‘mask’-like at all… but more of a heavy cream. Unlike the shampoo and conditioner, which smell light and fresh, the mask has little to no fragrance. It has the tiniest hint of mint mixed in, which is more pleasant than prickly. The mask can likely be filed under optional. It functions much, if not exactly like the conditioner. We noticed no real difference in results when using the mask after shampoo… or after shampooing and conditioning first. That’s a real testament to the effectiveness of the shampoo and conditioner. The addition of the mask may be for more psychological satisfaction than physical results.
The Hair Serum functions like most serums on the market; the silicone based formula contains a little oil and a couple of botanicals. For the most part, it’s a shine enhancer. A little will make hair manageable; too much will weigh hair down and cause it to look dirty.
Same for the Hair Sprays. They’re good… but not write-home-to-your-bestie amazing. They’re great additions to your bathroom or professional kit because of the natural ingredients (plus they look good). Lovely, but not a must have.
Overall, the line performs. The simplicity of the ingredients and lack of super-human claims pushes this collection to the front of the class. In a highly saturated market full of snake oil and miracle cures, it’s always nice to find a product that does exactly what it says.